Give each audience a job
Separate new-customer discovery, warm audiences, purchase intent, and returning customers so the message matches their relationship with the brand.
Paid marketing · Creative testing · Reporting
Ongoing marketing workA More Deliberate Growth System
Connected audience planning, creative testing, and reporting to make paid marketing a repeatable process.
- My role
- Marketing strategy · Campaign operations · Reporting
- Work delivered
- Audience planning / Campaign management / Creative testing / Performance reporting
The situation
Give the next campaign something to build on.
Vaulted Rarities needed a clearer way to decide what to test, what to keep running, and what could support more spend. My work connects the advertising plan with the creative pipeline and the product experience.
What needed doing
Move beyond isolated boosted posts and judge performance with enough context to make the next decision.
What changed
A clearer basis for the next decision
Audience structure, a creative pipeline, and maintainable reporting support ongoing campaign decisions. Scaling targets and private campaign figures are not presented as public results.
My contribution
What I did.
Build a creative testing rhythm
Keep proven ads as controls, organize new concepts by angle and format, and track ideas through production and launch.
Read the result in context
Review acquisition cost, conversion, and return on ad spend together. Distinguish repeatable performance from a single high-value purchase.
Tools & platforms
Meta Ads Manager / Google Sheets / Shopify / Email strategy