Shopify · Brand · Product design

Established brand / Ongoing website development

Vaulted Rarities

Built the complete Shopify website and helped bring the brand to life through packaging, graphics, product presentation, and marketing leadership.

My role: Marketing & Brand Manager · Website design & build · Packaging artwork
Work delivered: Website design & setup / Packaging & graphics / Wholesale integration / Product launches / Marketing strategy

Vaulted Rarities Shopify storefront and product collections

Complete website

Brand → storefront

Built the Shopify website and connected the brand's product presentation and shopping experience.

Packaging & creative

17+ product designs

Packaging artwork and graphics, with contributions to naming and some product concepts.

App integration

Sami Wholesale

Configured the application, approval, and ordering flow, with a handoff for the wholesale team.

The situation

Bringing a brand to life, from the beginning.

Starting with the idea for a collectible product business, I helped turn Vaulted Rarities into a complete customer-facing brand. I built the entire Shopify website, created packaging artwork and graphics, and contributed to product names and some product concepts. As Marketing & Brand Manager, I also shape marketing strategy and coordinate drops and the team supporting the business.

What needed doing

Create a recognizable brand across the products and storefront, help customers understand what they are buying, and give the business a website that can grow with new releases and retail partnerships.

What took shape

A brand customers can explore and shop.

An established Shopify storefront, a growing body of packaging and graphics, and a wholesale application and ordering experience. These are contributions to the wider business; no sales or conversion lift is attributed to the website alone.

My contribution

What I did.

Build the complete storefront

Designed and built the Shopify website, connecting navigation, product pages, imagery, and brand presentation. The work brings the whole brand together, from a customer's first visit to exploring the product range.

Connect packaging and product presentation

Created at least 17 product designs alongside ongoing graphics. My contribution includes packaging artwork, help with naming, and input into some product concepts. Product contents are handled by others.

Make wholesale work within Shopify

Integrated and configured Sami Wholesale for the program presentation, application, approval, and ordering flow. Documented the handoff for the wholesale team; Sami supplies the underlying app.

Lead the work around each launch

Set marketing priorities, coordinate drops, and manage marketing/content, customer service, and TikTok operations responsibilities. This ongoing involvement connects the storefront to how the business presents and supports its products.

The work in view

A closer look.

Vaulted Rarities product range — 01Brand / packaging across the product family

Vaulted Rarities cream product packaging — 02Packaging / a consistent identity across product formats

Vaulted Rarities purple Ultra packaging — 03Packaging / extending the visual identity

From the project

From interest to a wholesale application.

I built the program presentation and integrated Sami Wholesale with Shopify. These views show how retailers learn about the program, understand the requirements, and apply. Sami provides the underlying wholesale app; my work was the setup, configuration, customer journey, and team handoff.

Vaulted Rarities wholesale program introduction and partner benefits — 0101 / Explain the offer: dealer pricing, volume discounts, retailer access, and support.

Wholesale application stages and retailer requirements — 0202 / Set expectations: submit, review, approval, and access, with requirements before applying.

Blank wholesale application asking for business details and sales channels — 0303 / Collect the essentials: company, sales channels, website, and location in the application flow.

Selected product work

One brand. Distinct product personalities.

Ultra Vault, the new Vault Breakers, and MTG Premium Box are three examples I am especially proud of. Each connects the physical product to the way it is presented online. My work covers packaging artwork, with contributions to naming and some concepts across the range.

Ultra Vault

Packaging artwork for the brand's most premium product, with a clean presentation that gives it a distinct place in the range.

Vault Breakers

Packaging artwork for the new Vault Breakers, extending the brand into another recognizable product presentation.

MTG Premium Box

The red box is a personal favorite: a piece of branded packaging I also use to store my own cards.

App integration / Sami Wholesale

A path from interest to the next order.

Retailers learn about the program and apply for access. The team reviews applications, and approved customers can order through a dedicated wholesale portal. I configured the Shopify integration and customer journey, then documented the team handoff.

Explain the program

Give prospective stockists a clear introduction and the information needed to apply.

Control access

Connect applications and approval to wholesale ordering.

Support the team

Provide repeatable onboarding instructions for the people managing retailer relationships.

Marketing & Brand Manager

Design informed by running the business.

My role continues beyond a design handoff. I coordinate marketing priorities and drops, manage colleagues across content, customer service, and TikTok operations, and help the team resolve platform questions. That day-to-day context informs what the website needs to explain and how the brand presents itself.

Ongoing development

Room for the brand to keep growing.

The storefront continues to evolve as products and business needs change. Current refinement focuses on clearer structure, product education, and mobile presentation. Planned features are separate from the established work shown here.

Tools & platforms

Shopify / Sami Wholesale / Photoshop / Illustrator / Klaviyo / TikTok Shop

For your business

Ready to bring your product brand online?

Tell me what needs to work better. We’ll define the scope, the right platform, and a practical next step.

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