Website · TikTok Shop · Live commerce

Published website / Four active TikTok channels

Cardking47

Created a livestream-focused website and set up four TikTok shops, connecting the online brand with channel operations, studio guidance, and team training.

My role: Website design & delivery · TikTok Shop setup · Training & operations
Work delivered: Website design / TikTok Shop setup / Studio guidance / Streamer & manager training / Operating documentation

Online brand experience

Website + audience

A published website focused on the shows, channel discovery, and SMS signup.

Selling platforms

4 TikTok channels

Personally configured shops, Seller Centers, and product listings.

Live operations

Training + support

Studio guidance, streamer instructions, manager training, and ongoing TikTok expertise.

The situation

A website and the operation behind the streams.

My Cardking47 work spans both the website and the selling operation. I created and published a website focused on the shows, channel discovery, and SMS signup. Alongside that work, I personally set up four TikTok shops and Seller Centers, helped establish studio workflows, and trained the people running the channels.

What needed doing

Give visitors a clear introduction to the brand and a route into the right show, while giving the team the platform setup, guidance, and repeatable processes needed to operate.

Website & operations

A published website. Four active TikTok channels.

The website gives the brand a place to introduce its shows and invite visitors to join its audience. Four operating TikTok channels add selling capacity alongside Whatnot, supported by documentation and training. No measured sales or signup increase is claimed.

My contribution

What I did.

Give the shows a website

Shaped and published a Shopify website around brand credibility, choosing a channel, and joining the SMS list. Studio and streamer presentation help visitors understand the people and experience behind the shows.

Refine the experience as the team grows

Directed improvements to mobile layout, image fit, and the streamer section. The ongoing work prioritizes clear channel choices and a host presentation that can be maintained as the roster changes.

Set up the selling channels

Personally configured four TikTok shops and Seller Centers, including account setup and product listings. Also configured an eBay seller channel; eBay streaming has not launched.

Prepare studios and train the team

Helped set up the first studios; others completed later setups with my guidance. Trained streamers and managers on backend tasks, customer situations, and everyday operation, with trained team members passing that knowledge on.

Support the operation day to day

Handle communication with the TikTok team, campaign enrollment, and platform-standing requirements. Create streamer instructions, set and enforce operating rules, and remain a resource when streamers and managers need help.

The work in view

A closer look.

MTG live-selling studio — 01Live commerce / product presentation and studio context

Pokémon live-selling studio — 02Studios / supporting different categories and teams

TikTok Shop account overview — 03Platform setup / four shops and Seller Centers

Website design

Give visitors a reason to join the next show.

The website serves a different purpose from a conventional product catalog. Its structure introduces the brand, helps visitors pick a channel, and makes SMS signup a clear next step. Ongoing refinements address streamer imagery, mobile presentation, and keeping the host section easy to update.

Training & ongoing support

Knowledge the team can put to work.

Streamers and managers regularly come to me with TikTok questions and operational problems. I train colleagues who then teach others, supported by written instructions and clear rules. This makes platform knowledge part of the team's working process.

Behind the streams

Tools built around the live format.

Supporting the operation also led to an OBS color-break randomizer used by at least four streamers, with instructions and training. It is a focused example of connecting a customer-facing interaction to the operator workflow behind it.

Tools & platforms

Shopify / TikTok Seller Center / OBS / Whatnot / eBay

For your business

Need a website that connects with the way you sell?

Tell me what needs to work better. We’ll define the scope, the right platform, and a practical next step.

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