WordPress · Elementor rebuild

Rebuild completed / Site subsequently updated by others

DSGGrading

Rebuilt the website around everyday grading submissions, clearer pricing, and a more understandable checkout journey.

My role: Website rebuild · Information architecture · Content organization
Work delivered: Website redesign / Pricing organization / Submission journey / Content expansion

DSG website presentation from the supplied portfolio archive

WordPress & Elementor

Complete rebuild

Rebuilt the pages around standard grading submissions and customer questions.

Service information

Clearer pricing

Consolidated pricing and added multiple bulk-submission tiers.

WooCommerce

Existing commerce

Worked within the existing setup to clarify the route toward checkout.

The situation

A clearer route to card submissions.

After an agency rebrand, the website put too much emphasis on the rare Flawless Diamond grade. I rebuilt the pages in Elementor to focus on the service most customers needed: submitting their cards for grading.

What needed doing

Make the standard submission offer, pricing, and bulk options easier to understand. Work within the existing WordPress site and WooCommerce commerce setup.

What changed

A submission-focused website.

A complete Elementor rebuild with expanded information, consolidated pricing, and bulk submission options. No measured conversion increase is claimed.

My contribution

What I did.

Refocus the message

Reorganized the site around grading submissions and customer questions, rather than leading with a niche premium grade.

Rebuild and expand the pages

Rebuilt every page using Elementor and added the information needed to explain the service. WooCommerce was already installed; my work used the existing commerce foundation.

Clarify pricing and checkout

Consolidated pricing, added multiple bulk-submission tiers, and made the path toward checkout easier to follow.

The work in view

A closer look.

DSG grading information page from the supplied archive — 01Archived portfolio material / grading information

DSG submission form and pricing options — 02Archived portfolio material / submission journey

DSG graded card collection — 03Business context / graded products

From the project

A historical view of the website.

These supplied historical captures preserve parts of the homepage and pricing presentation. Archived pages can omit images and video, so they are shown as reference material rather than a complete before-and-after comparison. The live site has also been updated by others since my work.

Archived DSG homepage with grading introduction and submission link — 01Historical homepage capture / preserved content and navigation; not a claim about the current site.

Historical DSG services and fees page with grading tiers — 02Historical pricing reference / illustrates how services were presented, not current prices.

About the visuals

A chapter in an evolving website.

The current live website was later updated by someone else, retaining much of the information and section structure. The images here come from my supplied portfolio archive; they should not be read as a claim that every element of the current site is my work.

Tools & platforms

WordPress / Elementor / Existing WooCommerce installation

For your business

Does your website make the next step clear?

Tell me what needs to work better. We’ll define the scope, the right platform, and a practical next step.

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